Chick-fil-A
Givingli Pro has been a game-changer for us at Chick-fil-A. We use it to celebrate milestones, show appreciation, and even network.
Jess Hine, Director HR | Chick-fil-AGifting that makes the play land
Add gifting to your marketing playbook
ABM, events, and demand gen, gifted at scale. Personalize at the contact level and report engagement to pipeline in one view.
- 0.0xABM meeting acceptance
- 0%Higher event follow-up rate
- 0xFaster than direct mail
- 0%Pipeline attribution
Why most marketing gift campaigns fall flat
Direct mail kills the timeline
Vendors charge thousands and ship in weeks. By the time the package lands, the campaign moment has passed.
Generic swag misses the buyer
ABM is supposed to be personalized — branded swag is the opposite. Recipient choice means every contact gets a gift that fits them.
Attribution stops at the click
Once a gift is sent, marketing loses track. Givingli Pro maps every send to a contact, account, opportunity, and pipeline outcome.
How it works
From campaign launch to closed pipeline in three steps.
- 01
Build the play
Pick the trigger — webinar RSVP, target-account stage, content download — and the gift you want to send.
- 02
Launch and personalize
Run from Marketo, HubSpot, or Pardot. Every gift carries the contact's name and your brand artwork.
- 03
Track to pipeline
See SQLs, opportunities, and closed-won revenue alongside redemption and engagement rates per campaign.
Why marketing teams choose Givingli Pro
Trigger-based plays
Fire gifts on RSVP, content download, ABM stage, or any marketing automation step.
Instant delivery
Recipients open a branded card in seconds. No shipping, no warehousing, no warehouse fees.
Branded experience
Use your colors, logo, and voice on every gift card so the moment feels like it came from your team.
Pipeline attribution
Tie every send to a contact, account, deal, and revenue moment in your CRM.
How modern marketers are turning gifting into a measured channel
ABM, demand gen, and customer marketing all share the same problem: getting through to a buyer who is drowning in email and ads. The teams winning that attention war are layering thoughtful, well-timed gifting moments into the play — at the highest-intent steps in the funnel, where a small gesture moves the needle.
Givingli Pro plugs into the marketing automation stack the same way Slack and Salesforce do. A gift becomes another step inside the campaign workflow, with full personalization, delivery tracking, and pipeline attribution built in.
4.2xHigher ABM meeting acceptance with gifting plays
The teams using Givingli Pro for marketing treat gifts the same way they treat email and ads: as a measured channel with budget, KPIs, and dashboards. Reporting rolls up by campaign, persona, and program, so leadership can see exactly which plays are working.
And because you only pay for gifts that recipients redeem, marketing can run gifting at every funnel stage without ballooning fixed costs. That economic flip means gifting earns its place in the channel mix on the same metrics as paid and content.
Trusted by leading teams
Jess Hine, Director HR | Chick-fil-AOur Family Wizard
Givingli Pro lets us show our team and clients that 'We're thinking of you, and the company has your back.' The billing and invoicing features are seamless.
Katie van der Veen, People Operations Coordinator | Our Family WizardCleveland Cavaliers
Givingli has helped make our approach to the little things more turnkey by solving shipping challenges, saving us valuable time and providing us an effortless way to manage and track our gifting.
Matt O'Brien, SVP and Chief Partnership Officer | Cleveland CavaliersSynergy Companies
Givingli is a must for any professional looking to motivate top performers. I use it for biweekly competitions and friendly bragging rights to keep my team engaged and aligned on goals. The security and instant reward delivery sealed the deal.
Omar Ramirez, Regional Manager | Synergy CompaniesReady to add gifting to your playbook?
See how marketing teams use Givingli Pro to lift ABM, events, and demand gen.
Frequently asked questions
Does Givingli Pro plug into our marketing automation tool?
Yes. Givingli Pro integrates with Marketo, HubSpot, Pardot, Eloqua, and any platform with a webhook. Add a Send Gift step the same way you add a Send Email step.
How does ABM personalization work?
Each gift can be templated with the contact's name, account, segment, or any field in your CRM. Gift catalogs can also vary by persona or account tier.
Can I suppress competitors and free-mail addresses?
Yes. Suppression lists by domain, account, or any CRM field block ineligible recipients automatically.
What is the typical lead time on a campaign?
Most teams launch a new gifting play in under an hour. There's no implementation fee or procurement cycle.
How is gifting attributed to pipeline?
Every gift maps to a contact and account. Pipeline reports tie sends to opportunities, won revenue, and program ROI alongside email and ad performance.
Ready to add gifting to your playbook?
See how marketing teams use Givingli Pro to lift ABM, events, and demand gen.