Gifting that drives pipeline

Gift your way to more pipeline

Lift webinar attendance, content engagement, and demo bookings with gifting plays that connect every send to pipeline.

  • 0.0xWebinar attendance lift
  • 0%Higher demo show rate
  • 0xContent engagement
  • 0%Pipeline attribution

Why demand gen campaigns plateau

  • Webinars miss the mark

    Live attendance keeps slipping while production budgets keep climbing. A small day-of nudge brings registrants back to the room.

  • Email-only nurtures stall

    Inboxes are saturated and click-through rates have collapsed. Gifting cuts through where another follow-up email no longer can.

  • Pipeline attribution is murky

    Marketing spends real dollars but cannot tie campaigns to closed-won. Givingli Pro tracks every gift to a contact, deal, and revenue moment.

How it works

From campaign launch to closed pipeline in three steps.

  1. 01

    Build the campaign

    Pick a trigger (registration, content download, demo booking) and the gift you want to send.

  2. 02

    Send at scale

    Launch from your marketing automation platform. Every gift is personalized with the recipient's name and brand artwork.

  3. 03

    Track to pipeline

    See which campaigns drove SQLs and revenue, side by side with redemption and engagement rates.

Why demand gen teams choose Givingli Pro

  • Trigger-based campaigns

    Fire gifts on webinar RSVP, content download, or demo confirm. Set rules once, run forever.

  • Instant delivery

    Recipients get a branded card by email or SMS in seconds. No shipping, no warehousing, no delay.

  • Pipeline attribution

    Every gift maps to a contact and account in your CRM so you can prove the campaign moved the deal.

  • Branded experience

    Use your colors, logo, and voice on every gift card so the moment feels like it came from your team.

How smart gifting unlocks demand gen pipeline

Demand gen teams have squeezed every drop out of email nurtures, retargeting, and content syndication. The next leg of growth doesn't come from another channel layered on top — it comes from gifting moments placed at the highest-intent steps in the funnel.

A $25 gift on a webinar invite lifts live attendance double-digit points. A small thank-you after a content download warms the hand-off to sales. A coffee on a demo confirm reduces no-show rates and starts the meeting on a positive note.

2.4xMore live webinar attendance with day-of gifting

The teams using Givingli Pro for demand gen treat gifts the same way they treat email and ads: as a measured channel with budget, KPIs, and dashboards. The platform plugs into your marketing automation tool, so every gift flows through the same campaign reporting your team already trusts.

Crucially, you only pay for gifts that recipients redeem. That means you can run gifting plays at every stage of the funnel without ballooning fixed costs — and tie every dollar back to attributable pipeline.

Trusted by leading teams

Chick-fil-A

Givingli Pro has been a game-changer for us at Chick-fil-A. We use it to celebrate milestones, show appreciation, and even network.

Jess HineJess Hine, Director HR | Chick-fil-A

Our Family Wizard

Givingli Pro lets us show our team and clients that 'We're thinking of you, and the company has your back.' The billing and invoicing features are seamless.

Katie van der VeenKatie van der Veen, People Operations Coordinator | Our Family Wizard

Cleveland Cavaliers

Givingli has helped make our approach to the little things more turnkey by solving shipping challenges, saving us valuable time and providing us an effortless way to manage and track our gifting.

Matt O'BrienMatt O'Brien, SVP and Chief Partnership Officer | Cleveland Cavaliers

Synergy Companies

Givingli is a must for any professional looking to motivate top performers. I use it for biweekly competitions and friendly bragging rights to keep my team engaged and aligned on goals. The security and instant reward delivery sealed the deal.

Omar RamirezOmar Ramirez, Regional Manager | Synergy Companies

Ready to gift your way to more pipeline?

See how demand gen teams use Givingli Pro to lift attendance, demos, and SQLs.

Frequently asked questions

  • What gift size works best for webinar invites?

    $10 to $25 is the sweet spot for live-attendance lifts. The point is the gesture, not the value, so a small coffee or snack often outperforms a more expensive gift.

  • Can I trigger gifts from Marketo or HubSpot workflows?

    Yes. Givingli Pro plugs into Marketo, HubSpot, Pardot, and any platform with a webhook. Add a Send Gift step the same way you add a Send Email step.

  • How do I avoid sending gifts to ineligible recipients?

    You can suppress lists by domain, account, or any field in your CRM. Internal employees, competitors, and free-mail addresses can be filtered out automatically.

  • Will gifts pass through compliance and tax requirements?

    Every gift includes a digital receipt and audit trail. Recipients can decline a gift if their employer disallows it, and you get full reporting for finance.

  • How fast can I launch a gifting campaign?

    Most teams ship their first campaign in under an hour. There's no implementation fee, no minimum spend, and no procurement cycle to start.

Ready to gift your way to more pipeline?

See how demand gen teams use Givingli Pro to lift attendance, demos, and SQLs.