The birthday card has been having an identity crisis. Stuck between Hallmark sentimentality and ironic distance, it forgot it was supposed to be fun.
Our studio works with over 100 artists worldwide to make cards we'd actually want to send. Hand-lettered. Animated when it matters. Weird in the right places. The kind of card you screenshot and send to the group chat before you send to the person.
A great birthday card does three things: it makes the sender feel like they made a choice, it makes the recipient feel known, and it survives the screenshot test. Everything we design starts there.
Happy birthday is the easy part. The art is what carries it.
All postsWritten by The Givingli Team
