Sales Gifting ROI Calculator
Calculate the revenue impact of increasing close rates via strategic gifting.
Assumes gifts are sent to all 100 prospects in the cohort.
Campaign Inputs
$
$
Lift: +5.0%
Baseline Rate30%
Target w/ Gifting35%
Break Even Analysis
To cover the cost of gifts, your close rate only needs to increase to 30.50%.
That is a lift of just +0.50%.
Investment Cost
$10,000
100 gifts @ $100
New Net Revenue
$690,000
Revenue minus gift costs
Return on Investment
900%
Return on gift spend
Net Profit Impact
Baseline
With Gifting
Baseline Revenue$600,000
Revenue w/ Gifts (Net)+$90,000 Profit$690,000
By spending $10,000 on gifts to increase your close rate from 30% to 35%, you generate an additional $90,000 in pure profit.
See what business leaders say about Givingli Pro
Matt O’Brien, SVP and Chief Partnership Officer | Cleveland Cavaliers
